MYSLF - THE NEW MASCULINE
A project dedicated to the new YSL Beauty fragrance "MYSELF," where we explored the stories of three incredible individuals, uncovering their personal journeys and inspiring achievements.
A project dedicated to the new YSL Beauty fragrance "MYSELF," where we explored the stories of three incredible individuals, uncovering their personal journeys and inspiring achievements.
"For me, it's important to grow and stay true to my dreams. That’s exactly what drew me to the concept of MYSLF, the new woody-floral fragrance from @yslbeauty."
"My whole life, people tried to put me in a box, telling me who I should be. But I never gave in and kept believing in myself. When I first discovered the new MYSLF fragrance from @yslbeauty, it instantly felt like a match. Yes, we spend our entire lives searching for ourselves, and understanding our true needs is a part of that journey. Do what truly makes you happy."
"What does modern masculinity mean to you? For me, it’s about embracing your fears and weaknesses. Vulnerability as a form of strength that brings freedom. The new MYSLF fragrance from @yslbeauty embodies this idea. On the journey to finding yourself, failure isn’t possible because the journey itself is you. Love yourself—embrace all your facets."