Not just a location,
but a state of mind
Givenchy captures the essence of the modern gentleman in the groundbreaking fragrance Gentleman Society. The concept of a society of gentlemen reflects qualities such as masculinity, courage and elegance. Similar to Givenchy's fashion collections, the perfume blends elements of street fashion with the refinement of Haute Couture. Our team created a series of video stories of heroes that fully reflect the values of the brand and the concept of the fragrance.