We launched the digital adaptation of the new brand communication “Bright snacks with Fanta” with the challenge #FantaSnackChallenge. To promote the activation on social media, we collaborated Fanta ambassadors — the popular Q-Pop group Ninety One — and made photo and video shooting with them.
#FantaSnackChallenge & Ninety One
The second largest brand in the Coca-Cola Company portfolio, whose bright fruity taste is familiar from childhood.
The group members encouraged people to complete tasks and share their results using the hashtag #FantaSnackChallenge, and the bright and dynamic creative content, reflecting the brand's identity and spirit, engaged the target audience in an interactive way.