October is recognized worldwide as Breast Cancer Awareness Month, and the pink ribbon is the symbol of the fight against this disease. To raise awareness about the importance of early diagnosis, Estée Lauder Companies highlights buildings in pink every year. Over the years, iconic landmarks like the Eiffel Tower, Milan Cathedral, the Empire State Building, and others have been illuminated in pink.

Kazakhstan has supported this initiative since 2022. That year, the Kazakhstan Hotel in Almaty was illuminated in pink. In 2023, as part of the campaign, the Abai State Academic Opera and Ballet Theater in Almaty was highlighted, and in 2024, the Nur Alem building in Astana. This is an important step in raising awareness about the fight against breast cancer.