Launch of Dior’s New Fragrance, L'or de J'adore

In 2021, a new chapter began for the Dior Fashion House as Francis Kurkdjian was appointed its principal perfumer. His debut creation for Dior is the fragrance L'or de J'adore. With its warm, sunlit allure, guests at our exclusive Christian Dior Parfums dinner were among the first to experience this deeply sensual scent. Radiant Orange Blossom, soft yet opulent Grandiflorum Jasmine Absolute, and Hundred-Petaled Rose combine in a powerful, seductive floral essence. Flowers are the true gold of J'adore.

At this private dinner, guests were treated to a unique collaboration between J'adore Dior and the Astana Ballet Theatre. In an enchanting ballet performance, Mukaram Avakhri, Kazakhstan’s honored artist and the ballet theater’s chief choreographer, transported attendees into the mesmerizing world of dance. This partnership between J'adore Dior and the Astana Ballet merges two realms of artistry, bringing new dimensions and emotions to both perfume and ballet. Both brands share common values and aspire to inspire people with beauty and aesthetics.

A special highlight of the evening was the musical performance by young Kazakh composer Gulmira Isimbaeva, whose work spans neoclassicism and minimalism. Her concert touched the hearts of guests, immersing them in the world of J'adore, where luxury, style, and sensuality blend in perfect harmony.