When Ordinary Becomes Precious

Exhibition of contemporary artists of Kazakhstan

To showcase the refreshed Juste Un Clou collection in Kazakhstan, we created a concept that celebrated a collaboration with local contemporary artists. This exhibition, dedicated to the iconic creations of the House, was made possible through the coordinated efforts of our team and partners. We curated artists, arranged curators for the exhibition, designed the entire set, compiled a guest list of 200 people, and organized entertainment and PR. The two-day event, aimed at loyal clients, influencers, and media, garnered significant exposure with 30 complimentary press articles and a social media reach of 4 million. Notably, this marked Cartier’s first collaboration with local artists in Kazakhstan.